Find true north. Then broadcast it.
Proposal in response to the LICA RFP
A focused four-week overhaul of licapital.org, built on your existing Wild Apricot platform, plus an ongoing partnership to keep the site, social, and events sharp year round.
The Opportunity
LICA connects Long Island companies with the investors and expertise they need to grow. The current site works, but it does not yet match the caliber of the Capital Forums, presenting companies, and sponsors it represents. The RFP calls for two things: a fast, four-week overhaul that modernizes the site without disrupting what already runs on it, and a steady hand for the website, social, email, and events after launch.
This proposal answers both, in two parts. Part one is a fixed-fee website overhaul. Part two is an ongoing marketing and communications partnership, structured so LICA carries no new monthly line item.
Part 01
A complete visual refresh and reorganization of licapital.org, delivered in four weeks on your current Wild Apricot platform, so every member-facing system keeps working from day one.
A new, high-impact homepage that states LICA's mission and value immediately, with a clean, current look across the whole site.
Reorganized menus and page structure, with outdated and duplicative content cleaned up so visitors find what matters fast.
Fully responsive layouts tested on every screen size, so the site looks right whether a sponsor opens it on a phone or a laptop.
An updated, polished presentation of the Board and leadership team that reflects the people behind the Alliance.
Rebuilt Forum and event pages that make upcoming programs easy to find, understand, and register for.
Clearer sections for presenting companies, investors, membership, sponsors, and success stories, each speaking to the right audience.
Prominent paths to Register for an Event, Apply to Present, Become a Sponsor, and Join LICA on every relevant page.
Professional presentation of sponsor and company logos, event photography, and program materials throughout the site.
Basic on-page SEO, analytics setup, accessibility improvements, and performance tuning, then full testing and launch.
The overhaul is a redesign and reorganization on top of Wild Apricot, not a migration. Membership, event registration, payment processing, and member login keep running without interruption. Members never notice a change under the hood; they just arrive at a far better site. Two reasonable rounds of consolidated revisions are included.
The Plan
Audit the current site, lock the sitemap and navigation, gather content and assets, and agree the homepage direction.
Build the new homepage and core page templates in Wild Apricot, establishing the refreshed visual system.
Reorganize and clean content, build out the Forum, events, companies, investors, members, sponsors, and success-story sections with their CTAs.
SEO, analytics, accessibility and speed, full device testing, consolidated revisions, then final launch.
Proof of Work
A sample of sites Lodestar has designed, built, and launched across finance, construction, hospitality, and retail. Each one is hand-coded, fast, and built mobile-first.
Part 02
After launch, LICA needs a steady hand for the website, social, email, and events. Rather than a monthly fee, we propose a partnership: we provide the ongoing support, and LICA recognizes Lodestar Digital as a sponsor of the Alliance.
Work is prioritized each month around LICA's needs and upcoming events; not every activity happens every month. Anything expected to materially exceed the monthly hours or fall outside this scope is discussed and approved by LICA before any additional work or fee. The partnership runs month-to-month, and either side can revisit it at any time.
Track Record
Investment
Terms: The website overhaul is a one-time fixed fee, invoiced on agreement. The four-week timeline assumes LICA provides requested access, content, and consolidated approvals promptly. The ongoing support partnership is provided in exchange for sponsor recognition rather than a monthly fee, runs month-to-month, and can be formalized alongside the build in a single service agreement.
On an agreement in principle and Board approval, we can begin immediately and launch within four weeks.