Find true north. Then broadcast it.
Proposal in response to the LICA RFP
A new site for licapital.org launched in under a month on your Wild Apricot platform, plus one partner for the CRM, design, social, and everything the RFP asks for after launch.
The Opportunity
LICA connects Long Island companies with the investors and expertise they need to grow. The current site works, but it does not yet match the caliber of the Capital Forums, presenting companies, and sponsors it represents. The RFP calls for two things: a fast overhaul launched in under a month that modernizes the site without disrupting what already runs on it, and a steady hand for the website, social, email, and events after launch.
This proposal keeps it simple: a one-time website build that launches in under a month, then a single monthly retainer that covers the CRM, design, social, events, and every other piece of ongoing support the RFP lists, so the Board works with one partner instead of five vendors.
Part 01
A complete visual refresh and reorganization of licapital.org, launched in under a month on your current Wild Apricot platform, so every member-facing system keeps working from day one.
We already started
We did not wait for a signature. The link above is a live, working preview of LICA's new homepage, already built so the Board can see the direction before committing. The full overhaul below finishes and extends it.
A new, high-impact homepage that states LICA's mission and value immediately, with a clean, current look across the whole site.
Reorganized menus and page structure, with outdated and duplicative content cleaned up so visitors find what matters fast.
Fully responsive layouts tested on every screen size, so the site looks right whether a sponsor opens it on a phone or a laptop.
An updated, polished presentation of the Board and leadership team that reflects the people behind the Alliance.
Rebuilt Forum and event pages that make upcoming programs easy to find, understand, and register for.
Clearer sections for presenting companies, investors, membership, sponsors, and success stories, each speaking to the right audience.
Prominent paths to Register for an Event, Apply to Present, Become a Sponsor, and Join LICA on every relevant page.
Professional presentation of sponsor and company logos, event photography, and program materials throughout the site.
Basic on-page SEO, analytics setup, accessibility improvements, and performance tuning, then full testing and launch.
The overhaul is a redesign and reorganization on top of Wild Apricot, not a migration. Membership, event registration, payment processing, and member login keep running without interruption. Members never notice a change under the hood; they just arrive at a far better site. Two reasonable rounds of consolidated revisions are included.
The Plan
Audit the current site, lock the sitemap and navigation, gather content and assets, and agree the homepage direction.
Build the new homepage and core page templates in Wild Apricot, establishing the refreshed visual system.
Reorganize and clean content, build out the Forum, events, companies, investors, members, sponsors, and success-story sections with their CTAs.
SEO, analytics, accessibility and speed, full device testing, consolidated revisions, then final launch.
Proof of Work
A sample of sites Lodestar has designed, built, and launched across finance, construction, hospitality, and retail. Each one is hand-coded, fast, and built mobile-first.
Part 02
After launch, one flat monthly retainer covers everything the RFP asks for, plus CRM, graphic design, and a clear-eyed look at what you are spending on the tools that run LICA.
What the retainer covers
Constant Contact communications, campaign design and sends, and list maintenance, run end to end.
On-brand graphics for the site, email, social, and event materials, produced in-house.
A review of what you spend on Wild Apricot, Constant Contact, and website hosting, with recommendations to cut waste and get more for the money.
LinkedIn, Facebook, Instagram, and TikTok content and management, plus event and webinar promotion.
Routine website and Wild Apricot updates, Capital Forum and event pages, and updates for sponsors, speakers, investors, presenters, and the Board.
News, announcements, photos, coordination of event marketing, routine communication with sponsors and vendors, and regular link, formatting, and content checks.
Work is prioritized each month around LICA's needs and upcoming events. Anything expected to materially exceed the scope is flagged and approved by LICA before any additional work or fee. The partnership runs month-to-month, and either side can revisit it at any time.
Track Record
Investment
Terms: The website is a one-time $2,500 fee, invoiced on agreement, with the new site launched in under a month of kickoff. The ongoing partnership is $1,000/mo, month-to-month, covering CRM and email, graphic design, a marketing-budget assessment of Wild Apricot, Constant Contact, and website hosting, and all ongoing support described in the RFP. Anything outside that scope is flagged and approved before any additional work. Both can be formalized in a single agreement.
The site is already started. Approve the terms and we launch in under a month, then keep everything running for one flat monthly fee.